precision hardware and data driven software to bring you real-time analytics and insights on your herd.

As beef farmers in the heart of Aberdeenshire, Herd Advance understands the challenges that cattle farmers face on a daily basis. This understanding leads us to develop innovative on-farm tech and systems to improve herd management in support of the beef sectors drive to improve sustainability, efficiencies and profitability

industry challenges

Herd Advance have introduced state-of-the-art low carbon hybrid digital solutions which will improve red meat supply volume, enhance food quality and dramatically improve user profit performance. 

Global impact of GHG from current beef farming methods

Net Zero UK Agriculture by 2040

UK Supermarket pledge all beef supplied from carbon-neutral farms by 2030

We need to develop novel, innovative, low carbon, sustainable Agritech solutions now

Future sustainability of UK beef production under pressure

Production inefficiencies

Health, Safety, Disease & AMR

Ageing labour force = labour gap

Waste in the supply chain

Meat quality & taste

OUr technology

Powering users business efficiencies, by digitising the herd to drive growth performance, increase health identification, reduce carbon output and improve labour efficiency are at our core.


During your consultation meeting, you’ll learn more about the Herd Advance systems and discuss how they can be implemented on your farm or in your mart.

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