Precision hardware.
Data-driven software. Real-time insights for better herd decisions.
As cattle farmers ourselves, we understand the challenges farmers face and the care that goes into raising every animal. We founded Herd Advance to transform how farmers use technology and data to improve herd performance, profitability, health and welfare, labour efficiency and environmental sustainability.
That first-hand experience drives us to develop practical, innovative on-farm technology combining automation with real-time remote monitoring giving farmers the insight they need to make faster, better-informed herd management decisions.
industry challenges
Cattle farmers are expected to improve productivity, animal welfare and environmental performance while managing labour shortages, rising costs and increasing supply-chain demands. Access to accurate, real-time herd data is essential for making earlier, better-informed decisions.
Labour availability and an ageing workforce
Rising production costs and pressure on margins
Time-intensive weighing and livestock handling
Inconsistent growth and finishing performance
Limited real-time, individual-animal data
Late identification of health and welfare issues
Health and safety risks when handling cattle
Responsible medicine use and antimicrobial resistance
Supply-chain consistency, traceability and specification
Carbon efficiency and climate resilience
OUR technology
Digitising the herd to improve production and carbon efficiency is at the heart of what we do. Our technology helps farmers optimise growth, support earlier health intervention, enhance animal welfare and reduce labour demand.
Automated Cattle Weighing, Monitoring and Drafting - Delivering Data-Driven Results
An autonomous dynamic self weigh solution, flowing real-time performance data direct from the field or housing.
A seamless automated pen management solution, flowing real-time cattle data digitally alongside rapid remote drafting.
Interested?
During your call or farm visit, you’ll learn more about the Herd Advance systems and discuss how they can be implemented on your farm.
our news
.jpg)
New Stockman Units Join Customer Herds as Manufacturing Gathers Pace
Herd Advance has reached another important milestone, with new Stockman units progressing through manufacture and preparing to begin work on customer farms.
Strategic Collaboration to Drive Growth in Livestock Technology.
Herd Advance have announced a new collaboration to accelerate innovation and global commercialisation of next-generation livestock management systems.
Herd Advance on FAS TV: Meeting the challenges of farmers head on with Stockman
We were delighted to feature on FAS TV recently to share the story behind Herd Advance, our vision for the future of livestock management, and the positive impact that technology like Stockman is having on Scottish farms. Watch the full episode here.
Our socials
